Free Live Selling Course

Lesson 1 of 6

Start on Whatnot, not TikTok.

New TikTok shops get sales caps, category approvals, violations and payout holds. Whatnot lets you build your systems first.
Plan on about $10–15k to start. You don't need $100k. Most people wait for $100k and never go live.
Sell what you can source and what you'd enjoy talking about. Fast, cheap items with lots of variety (squishies, toys) beat clothes.
Expect 3–5 shows before a new account warms up. Keep going live on a consistent schedule.

Lesson 2 of 6

Go wide, not deep.

Buy 1–2 cases of each item and carry 100+ different SKUs. Buyers are collecting, and they always want something new.
Rotate between several suppliers so viewers rarely see the same item twice. Fresh product every week keeps your average up.
Know your landed cost per piece (total spend divided by units). If an item costs $4, it needs to sell for $6 minimum.
Never sell branded or character lookalikes. One IP strike can shut a shop down.

Lesson 3 of 6

Shipping is where most new sellers lose the sale.

Cap what buyers pay so they keep bidding: "buy 2, next 8 ship free" or a flat pay-shipping-once rate.
Set realistic weights. Four small squishies weigh about 8–12 oz, not 2 lbs. Over-declared weight wastes money on every label.
Free shipping can lift weak hosts' averages a lot, but only if items are light and labor is tight. Once you switch, it's hard to go back.
Use number stickers: every sold item gets the next number, shelved in order. Two people can pack about 600 items in an hour.

Lesson 4 of 6

Grab and go.

Think about speed, not each item. 100 items an hour is the floor, and strong hosts do 130–200.
Sell one item at a time, pinned. Say "last one" to create urgency.
Set the camera so the product fills the frame. Prices go up the moment the angle is right.
Use timers with extensions (7+5 or 5+5). Short sudden death with no extension tanks prices on a small audience.

Lesson 5 of 6

Viewers come from what you do before and during the live.

Post a short video right before every live. Videos always send traffic to the live.
Start a giveaway the second you go live, and push it hard in the first 5–10 minutes.
Avoid the crowded 4pm slot when you're new. Overnight, early morning and weekends are easier to win.
Consistency snowballs: a steady show can add about 30 new returning buyers a day.

Lesson 6 of 6

Revenue isn't profit.

TikTok GMV includes the shipping buyers paid. A $6 average with free shipping is really about $4.50 an item.
A good baseline is about $600 an hour for one host (100 items at $6). Strong hosts do $1,000–1,200.
Track profit per stream: sales, minus fees, shipping, cost of goods and labor.
Sell-through is where the money is. Turn inventory over fast and keep buying fresh product.

Start live selling the right way. 6 free lessons.